People won't always remember the details you spent countless hours meticulously planning and creating, but at the end of the day, they will remember how you made them feel.
Meet Christina Tomlinson [Chawana].
Christina is a brand and marketing leader with more than 12 years of experience driving growth across the hospitality and technology sectors. Her expertise spans brand strategy, product marketing, and sales enablement, with a track record of developing and executing enterprise-level go-to-market strategies that strengthen brands and deliver commercial results.
Throughout her career, Christina has partnered with Fortune 500 organizations to shape global brand strategies, launch products, and build scalable marketing programs. Her work has been featured in publications including The New York Times, The Times (London), Adweek, Fast Company, Business Travel News, and Micebook. She has led brand and product portfolios ranging from eight to more than 40 products and locations.
Known for bridging creative thinking with strategic execution, Christina brings both vision and analytical problem-solving to every project. She thrives at the intersection of creativity and business, helping teams translate ambitious ideas into measurable outcomes.
As a leader, Christina believes that no task is beneath her. She leads by example, working alongside her teams while fostering a culture of collaboration, transparency, accountability, and continuous improvement. She values building scalable processes that empower people and create lasting impact.
Her experience spans the full marketing lifecycle—from graphic design and copywriting to art direction, brand development, product marketing, and go-to-market execution. She is equally comfortable developing high-level strategy and rolling up her sleeves to bring ideas to life.
Christina earned a Bachelor of Fine Arts in Communication Design from Texas State University, where she developed her passion for clean, conceptual design and thoughtful problem-solving. She approaches every challenge with curiosity, versatility, and a strong sense of ownership, combining research, creativity, and strategic thinking to create work that is both impactful and enduring.
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Works with key stakeholders to better understand the brand's value, desired direction, target audience, and multi-channel presence. Brand strategy is a deeper understanding of the 'heart' of a brand with a mission to build a cohesive and thoughtful plan.
Core Messaging, Mission, Pillars, & Pitch
Visual Identity & Stylization: Colors, Fonts, Tone, Content & Social Parameters
Unified Portfolio:
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From product launches to property openings and everything in between - this skill focuses on bridging the gap between the product and sales teams while creating an end-to-end marketing strategy for new initiatives.
Market & Industry Research: Client Interviews, Competitive Analysis, Market Research, Win-Loss Qualitative & Quantitative Data, Road Map Insight, Client Advisory Board
Comprehensive Marketing Campaign: Working with the Marketing leaders and Commercial team to develop an end-to-end launch plan
Sales Enablement Assets: One Sheets, Pitch Decks, Proposals, Case Studies, Client Testimonials
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Understanding the brand's product definition, value proposition, and key differentiators allows you to build meaningful content with a specific goal or outcome. It's important to create content with a key target audience in mind and to stray away from empty and forgettable messaging.
Targeted Social Media Content Creation & Channel Selection: LI, X, Instagram, YouTube, Pinterest
Thoughtful Visual Identity: Photo & Video Selection, Editing, and Curation
Purposeful Content: Goal-driven content and messaging to achieve Commercial success