People won't always remember the details you spent countless hours meticulously planning and creating, but at the end of the day, they will remember how you made them feel.
Meet Christina Tomlinson [Chawana].
Christina is an executive strategist and creative enthusiast with a passion for people!
Over the past 12 years, she has refined her design and marketing skill set focusing on Brand Direction, Product Marketing, and Sales Enablement at the enterprise level within the Hospitality and Tech sectors. Working alongside some of the most prestigious Fortune 500 names, Christina has assisted them in building their global brand strategies and achieving Commercial success through proven tactical marketing and go-to-market plans. Christina’s work has been featured in major publications such as The New York Times, The London Times, Adweek, Fast Company, Business Travel News, and Micebook. She has managed brand and product portfolios ranging from 8 to 40+ products and locations.
Christina considers herself a strong bridge between the two worlds of linear and lateral thinkers. Her ability to see imaginatively and artistically while still managing to communicate and problem-solve analytically sets her apart from the rest. Christina believes in the mantra “No task is beneath me”. She is a people-first leader who works alongside her team. She advocates for collaboration, transparency, scalability, and tenacity.
Her creative abilities are vast and allow her to truly understand how to execute an end-to-end marketing strategy while achieving specific goals.
From graphic design and copywriting to art direction and strategic direction, Christina is comfortable from conceptualization to execution. Strengths that Christina prides herself on include brand and product development, go-to-market launch, and team management.
Christina graduated with a BFA in Communication Design from Texas State University. The Hill Country is where she discovered her love for clean and conceptual design and the city is where she learned to master her craft. She prides herself on the qualities of versatility, creativity, drive, and enthusiasm and uses this to inspire her professional performance. Christina’s work exhibits extensive research in resolution, innovation, and refreshing new perspectives. Her expansive portfolio is a reflection of her work ethic, unique style, and technique.
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Works with key stakeholders to better understand the brand's value, desired direction, target audience, and multi-channel presence. Brand strategy is a deeper understanding of the 'heart' of a brand with a mission to build a cohesive and thoughtful plan.
Core Messaging, Mission, Pillars, & Pitch
Visual Identity & Stylization: Colors, Fonts, Tone, Content & Social Parameters
Unified Portfolio:
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From product launches to property openings and everything in between - this skill focuses on bridging the gap between the product and sales teams while creating an end-to-end marketing strategy for new initiatives.
Market & Industry Research: Client Interviews, Competitive Analysis, Market Research, Win-Loss Qualitative & Quantitative Data, Road Map Insight, Client Advisory Board
Comprehensive Marketing Campaign: Working with the Marketing leaders and Commercial team to develop an end-to-end launch plan
Sales Enablement Assets: One Sheets, Pitch Decks, Proposals, Case Studies, Client Testimonials
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Understanding the brand's product definition, value proposition, and key differentiators allows you to build meaningful content with a specific goal or outcome. It's important to create content with a key target audience in mind and to stray away from empty and forgettable messaging.
Targeted Social Media Content Creation & Channel Selection: LI, X, Instagram, YouTube, Pinterest
Thoughtful Visual Identity: Photo & Video Selection, Editing, and Curation
Purposeful Content: Goal-driven content and messaging to achieve Commercial success